How we started

The original form of Nutella was first created in the 1940s by Mr. Pietro Ferrero, a patisserie maker and founder of the Ferrero company. At the time, cocoa was in short supply due to rationing during the Second World War, which meant cocoa beans were not readily available. Pietro Ferrero instead mixed toasted hazelnuts with cocoa, cocoa butter and vegetable oils to create 'Pasta Gianduja'.

In 1949 Ferrero altered the original recipe so it could be spread easily on bread. This became known as 'Supercrema Gianduja'. Eventually in 1964 in recognition of the international appeal of the unique hazelnut taste, the product was re-named Nutella.

Launched in Australia

In 1978 Nutella was launched in Australia, and is now the third largest selling branded spread in Australian supermarkets.